At a recent event hosted by Cal State Fullerton, College of Business and Economics & Orange County/Inland Empire SBDC Network, our CEO Catherine Nguyen, took the stage as one of the featured panelists, offering valuable insights into the role of international trade and business networking in supporting the growth of Vietnamese-American-owned businesses. The event attracted a diverse audience of entrepreneurs, organizations, and business leaders, all eager to learn from experienced professionals who have successfully navigated the competitive world of international business. The iconic business and community leader Tam Nguyen of Advance Beauty College led the presentation & support.

 

Strengthening Vietnamese-American Businesses Through International Trade

As a prominent figure in the business community, Nguyen shared her personal experiences and strategies for leveraging international trade to build resilient businesses, particularly in the Vietnamese-American community. With a growing number of Little Saigon Vietnamese-American entrepreneurs in Orange County, she emphasized the importance of understanding global markets and forming strategic partnerships across borders.

 

Catherine Nguyen highlighted the unique challenges that many Vietnamese-American entrepreneurs face, including limited access to resources and networks. However, she underscored that these challenges can be overcome through strong business networks, mentorship, and a clear understanding of international markets.